How ’bout that!
Read that post title in your best Mel Allen voice, and marvel with me at the fact that sometimes the system works, in small but satisfying ways.
Like all Cardinal fans except the ones who are currently between two and six years old, I grew up listening to baseball on KMOX radio. My bedside radio stayed tuned to AM 1120 for at least six months of each year; Jack Buck’s voice lulled me to sleep during late-night west-coast games when I was a kid, and crackled to life on the car radio a few hours out of St. Louis when I made the long drive home from college later on. And by the grace of MLB.com, I still listen to virtually every game with Mike Shannon’s malapropism-laden commentary, even though I’ve spent the last 17 years living many miles beyond KMOX’s reach.
So I was roughly a million times more irritated than David Freese’s finger when I heard KMOX’s new self-promotional “Voice of the Cardinals” spot, in which a parade of loyal Cardinal fans offer brief, heartfelt testimonies about what Cardinal baseball on KMOX means to them. Why?
Because every bloody one of the fans featured in the ad is a dude.
Yes, “the Voice of the Cardinals” seems to think that “the voice of the fans” is always male, and they sprinkled in a couple of references to baseball as a “father-son” tradition to drive the point home.
Naturally, I dropped whatever crucial thing I was doing (I think it involved sinus medication and sudoku) and fired off an e-mail to KMOX, reminding them that the Cardinals’ fan base is, in fact, co-ed. And this morning, I awoke to find a reply in my inbox:
You’re criticism is fair and we will adjust the ad to better reflect the listener base.
Huh. That was….too easy. What am I supposed to rail about on the blog (other than the obvious your/you’re problem, which I’m uncharacteristically choosing to get over because I’m so pleased with the substance of the e-mail) when my feminist disgruntlement is met with responsiveness instead of resistance and my team’s playing good baseball?
For the moment, it’s a problem I’m happy to have.